The founder of Midea wants to donate 100 million yuan to build a nursing home

Released time:2013-03-12Pageviews:29663

The project site of Shanqi old people's nursing home, covering an area of 91 mu. It will lay a foundation in May, with a total of 1,280 beds, and will be equipped with high-quality household goods.

Last year, the founder of Midea, He Xiangjian, handed over the 100 billion Chinese private enterprise to professional managers. The outside world keep a watchful eye on the future of this 70-year old entrepreneur. Yesterday, the reporter from Shunde district human resources and social security bureau to verify that He Xiangjian is going to make a donation of 100 million yuan to set up a charity foundation in Guangdong province. The first project of the foundation will be the largest and most advanced private nursing home in Shunde and Foshan, with 1,280 beds to be built. On the night of March 2, the charity auction held by Shunde's entrepreneurs for the charity was 138.8888 million yuan.

The Shunde enterprises raise funds 1.38 million within one night

According to Wang Xifu, director of the foundation's program for the elderly, as a member of the CPPCC national committee in 2011, he completed the feasibility analysis report for the construction of a large pension service center in one month, and constantly sought the support of the business owners. At a meeting of the chamber of commerce, he gave him the report. Fortunately, the scheme was backed up by another senior leader, Feng Runsheng. He Xiangjian has discussed the project several times since then and intends to donate 100 million yuan to build the project, which is supported by other entrepreneurs.

On March 2, Xu Liming, another well-known entrepreneur in Shunde, held a wine charity auction in Beijiao. A total of 138.8888 million yuan was raised. All donations are donated to the Shanqi charity foundation in Guangdong province for the construction of a nursing home. On the evening, Tan Zhiliang, the director of the district office of Shunde district and the director of the district human resources and social security bureau, also introduced the conditions of shunde's pension service to entrepreneurs. Yesterday, reporters from the bureau's deputy bureau of the changning seagulls learned that the project covers an area of 91 mu, which is allocated by the government. The bureau is also developing a support policy for private welfare institutions, which will be strongly supported on this project.

The first 700 beds will be prepared in May

At present, the nursing care program for the elderly is located in Lunjiao, which is intended to operate "social donation construction, independent market operation, charging support operation, profit cycle development" mode. Nursing home covers an area of 91 mu, a total of 1280 beds, 700 beds, the initial phase will become a residential building, nursing, medical care, rehabilitation, all-round, diversified services such as entertainment, social function of large comprehensive retirement community. It can mainly partition for nursing homes, health maintenance, Kang Zhi maintenance, convalescent services, hospice services, logistics services, comprehensive service, etc., with a total investment of 300 million yuan. It will be launched in May this year and will be put into use in the first half of 2015.

Wang Xifu said in an interview yesterday that the design of the nursing home has been completed by the design institute of Shunde district. The architectural layout of the courtyard will be characterized by Llingnan garden, integrated with high quality household goods, basic medical care, rehabilitation therapy, sports and recreation, learning and communication.

In terms of service, the project team will set up a caring service team. It will be a leading global elderly life philosophy embodied in daily intravenous drip, is committed to creating long-term living elders living, care, food, medical care, rehabilitation, former style leisure entertainment and learning activities for the integration of high quality life guide and constant care services.

Doing charity is like doing business

In fact, it is not the first foundation in Shunde to set up a public welfare charity. The "guoqiang charitable foundation" named by the founder of country garden, Yang Guoqiang, is the most powerful name charity fund in Shunde, donated by country garden group and Yang Guoqiang. Only in January this year, the national strength foundation donated 2.5 million yuan to visit distressed households and elderly people.

When it comes to Shunde charities, He Xiangjian and Yang Guoqiang often enjoys the "patents" of "shun generation". Mr Ho, born in 1942, and Mr Yang, who was born in 1955, created the first wealth since Shunde's reform and opening up. At the same time, they also supported the construction of public welfare undertakings when the hometown is needed. According to the main donation direction released by Forbes China charity list in 2011, the total amount of charity cash donation in 2010 was more than 100 million yuan. Among them, country garden and Midea, in 2010 Guangdong poverty alleviation day activities, respectively pledged 100 million yuan, 30 million yuan.

On April 19, 2011, Forbes and hoogewerf released the China charity list. The list of three companies listed on the Forbes charity list is Shunde country garden, Midea and Galanz. Today, dozens of companies in Shunde district have set up special naming funds under the charity organizations of Shunde district and town. More than 100 villages have charitable organizations, many of which have more than 10 million yuan. They have played an important role in helping doctors, helping the disabled, helping students, helping others, and helping orphans.

Focus

How to distribute billions of donation?

Establish the board of directors management foundation by learning from Midea

The operation and implementation of Shanqi pension project will draw on the advanced operation mode of the developed regions of the world including the relevant institutions of Hong Kong to organize the construction. First of all, registered in the province, a non-public fund charity foundation, Guangdong Deqi charitable foundation for the overall implementation. The foundation is now operating in Beijiao. The foundation is made by the board of directors. The council's specific and integrated model operation forms the decision-making management mechanism of democracy, science and innovation, draw on the consensus of all sectors of society, absorb the funds of all parties and support the pension project.

Qishan pension project is provided and promoted by the government. After the completion of the project, the operation entity of Guangdong Deqi charitable foundation is operated in accordance with the market law, realizing independent management, self-financing, making profit and then to develop. This model of operation under the foundation of the foundation is also seen as the ambition and the blood of the entrepreneur, learning from the operation of Midea.

Background

The contradiction between supply and demand of aging service is obvious

It is reported that there are 1.24 million registered permanent residents in Shunde district, including 187,000 people aged 60 and over, accounting for 15.1% of the registered population. According to the United Nations definition of "more than 10 percent of the population over 60 years old", Shunde has entered an aging society. In addition, the phenomenon of small family size and empty nest of elderly families is also serious, and the contradiction between supply and demand of aging services will become increasingly prominent.

But in fact, Shunde's current pension service does not meet the needs of social development. According to the "9064" plan of the provincial civil affairs department, nearly 8,000 beds are needed. At present, shunde has only 2820 beds, with a gap of about 5,000. Although Shunde has opened up the social capital to run the pension institution for many years, in Shunde's 15 nursing homes, the only one is the golden autumn. In Shunde, there are only 556 service personnel of social welfare institutions, of which about 60 percent are employed. Both the equipment and services are difficult to meet the needs of the aging population.